GREEN RIVER: The PSA that saved Chicago… and launched a bourbon.
How does an unknown bourbon brand make a splash in Chicago? By hijacking the city’s favorite St. Paddy’s Day tradition and making it our own.
Every year, a Green River flows through Chicago to celebrate St. Paddy’s Day. As the whiskey that shares the same name, we felt it was our duty to create PSAs reminding people which Green River to drink—and which one to pass on. This idea was, conceived and created and executed entirely in-house, delivered 10M total impressions—40% more than the brand’s entire national campaign efforts.
Online Video Results: 10MM IMPRESSIONS
Radio Results: +750K IMPRESSIONS
THE GREEN RIVER TASTE TEST
We sent out this cheeky box to our favorite influencers
who helped share this important message with their fans.
On St. Paddy’s Day people could take the GREEN RIVER TASTE TEST THEMSELVES.
Things went so well, we were even invited on Spotlight Chicago
to give one final warning and recommendation.
